Broadcaster with more than 30 years of experience will oversee content strategy across television, radio and digital platforms

Karmina Conde, New Mexico State University

New Mexico State University’s KRWG Public Media has named KC Counts as its new content director.

Counts is a broadcaster with more than 30 years of experience. She has been part of KRWG as FM operations manager for six years. She hosts “All Things Considered” and “Fronteras: A Changing America.”

“What excites me the most is finding new ways to tell important stories in our community and serving audiences who rely on television and radio as well as those who prefer to connect with us online,” Counts said. 

Counts will oversee the station’s content strategy across television, radio and digital platforms. She will guide programming, collaboration and community partnerships.

“The impact I hope to have is on multiple levels, from helping individuals in our organization with creative support and collaboration, to continuing and growing partnerships in communities across our service area, to simply being thought of by our audience as someone who has been a companion on the drive to work,” Counts said.

“I’m excited to welcome KC Counts into her new role of content director,” said Adrian Velarde, University Broadcasting general manager. “She brings a deep understanding of our mission and community, along with proven leadership and editorial expertise. She will play a key role in guiding her team through the evolving digital media landscape to ensure KRWG continues delivering content that meets audiences where they are.”

KRWG Public Media provides public television and radio programming to southern New Mexico and far west Texas, with a mission to inform, engage, educate and connect communities.

For more information, visit https://www.krwg.org/

Karmina Conde writes for New Mexico State University Marketing and Communications and can be reached at karmina8@nmsu.edu.